Growth Marketing for digital first high growth startups
Advising early stage startups to design and scale their marketing orgs to capture their ideal customer using Jobs To Be Done.
What I do
I’m a digital marketing professional with over 15 years of experience across all digital marketing channels.
Marketing Mentoring And Advisory
Strengthen your team with the support I can offer. Mentoring marketing leaders and advising leadership on go to market strategy.
Marketing From Zero to One
Build you marketing function from the ground up. Understand where you need to hire and where you need to outsource functions. Helping you build the best marketing org for your business.
Thought Leadership
Documenting is critical to learning as an organisation. The path to building repeatable frameworks is oft overlooked in marketing teams obsessed with tactical implementation. Build a culture of learning into your marketing function.
Need advice?
Do you or your business have a challenge you would like a second opinion on? Are you looking for a digital marketing consultant to help you develop your marketing strategy?
My Experience
Broad experience of leading successful marketing functions in multiple industries, in startups to scale-ups.
I’ve managed multi-channel digital teams in the B2C and B2B, built marketing teams and trained employees in the execution of cutting edge digital marketing campaigns.
- AI Conversational customer support with Intercom.
- Fintech with Dimply and Bankhawk Analytics
- eGaming with 888Sport (BetBright)
- Tech HR Marketplace with Distributed.
- Shoppable video with Firework.
- Ecommerce tech with XSellco.
- Medtech Ecommerce with LetsGetChecked.
Check out my recent writing
Principles
“ Information is ammunition.”
“ Anything is possible – it is all about the right choices.”
“Find the beauty in complexity and keep the painful simple.”
Graham Ó Maonaigh
Graham On Marketing
My approach in business is strongly informed from the philospical school of Praxis. Being open to learning from any situation and the people you work with is vital to embedding new business practices. If you want to build a positive and productive culture in any organisation, applying a Praxis methodology is key.
I love Marketing for the power of stories. Today Digital can get tied up in the next new thing. Its more important than ever for us Marketers to focus on the bigger picture of the story our Brand has to tell, the great offering that the product is part of that story and most importantly… Why the customer should even listen?